Supplied by Claudio Lugli Shirts and sold as shown. ISG printing and personalisation are not available on this item.
Delivery for this item is arranged by the supplier and may differ from ISG’s own products.
Wear the Conversation. Save Lives.
This exclusive Claudio Lugli x Prostate Cancer UK collaboration is more than a shirt—it's a statement of unity, awareness and action in the fight against the UK's most common male cancer.
The Design Story
Featuring the powerful "Man of Men" symbol representing millions affected by prostate cancer, this limited edition design reimagines the iconic blue ribbon as a flowing pattern of resilience and solidarity across premium satin-finish cotton. Every detail carries meaning. Every element sparks conversation.
Why This Matters
1 in 8 men will be diagnosed with prostate cancer in their lifetime
For Black men, it's 1 in 4
Prostate cancer is now the most common cancer in men in the UK
Early detection saves lives—awareness starts conversations
100% of Profits Donated
Every penny of profit from this shirt goes directly to Prostate Cancer UK to fund lifesaving research, support specialist nurses and help men understand their risk. When you wear it, you're actively contributing to the cause.
Tailored fit with signature Claudio Lugli contrast collar and cuffs
Bold graphic print designed to be seen and start conversations
White: Clean, striking contrast that makes the message impossible to ignore
Black: Modern, confident statement piece with vivid blue accents
Strictly Limited Edition
This collaboration will not be restocked once sold out. This is your opportunity to own a piece that stands for something bigger than fashion—a wearable campaign that raises awareness and saves lives.
Model number: CL25159
Fit: tailored regular fit — between sizes or broad-shouldered? We recommend going one size up. 9 sizes, S–6XL. See our size guide for exact measurements.
